I have so many passions in life and hope I can inspire others...

Lifestyle Marketing

Lifestyle Marketing reflects the fact that when people buy a product or service, they are buying into that lifestyle. They want to be excited and inspired! It's all about the experience.

And Marketing is no longer about communicating TO people but about engaging WITH them & facilitating them engaging with each other.

In my Lifestyle Marketing Blog I discuss issues relevant to today's modern marketer.


Healthy Eating

To me, healthy eating is the most important lifestyle choice, & one of life's greatest pleasures. Why? Because it makes you feel good! I was very fortunate to be introduced to the merits of healthy eating in my teens, by a legendary England footballer - but that's a story for elsewhere! It isn't complicated: the human body & mind are very sophisticated pieces of kit, so if you want optimal performance from them, you need to provide them with optimal hydration & nutrition   #justsaying

NLP (Neuro Linguistic Programming)

I have always believed in 'mind over matter', and was privileged to be educated in NLP by the world's BEST i.e. Richard Bandler, Paul McKenna, Michael Neill and John La Valle. Since qualifying as Master Practitioner of NLP I have used those skills to transform the lives of friends, family & clients, as well as my own! In simple terms 'you are what you think you are'.

Read my Lifestyle blog  for inspiration




Hypnotherapy is about the subconscious mind. The majoriy of our behaviours are deeply engrained in our subconscious mind & sadly this includes bad ones as well as good! So many of the things we would like to change about ourselves are nothing more than learned bad behaviour and the quickest way to unlearn those behaviours is by commincating directly with the subconscious mind.

Isle of Skye

My love affair with the Scottish island of Skye began just over 15 years ago, but culminated in my buying a half acre plot of land at Lochbay & building a truly fab 4 bedroomed 'upside down' house with breathtaking sea views. Even one day on Skye clears the mind and refreshes the soul.



Quirky Antiques

I have been dabbling in antiques since my teens and it is deeply engrained in me to cherish old things. I love giving vintage things a new lease of life, either through upcycling or finding them a new home. I am constantly adding new treasures to my 2 online shops, one on Etsy and the other on Facebook. I also have a Quirky Antiques blog.


Latest News & Events...

» The Shortlist for the HMA's 2018 Hotel Marketing Awards | March 12th 2018

The UK's Hotel Marketing Association has announced the shortlist for this year's Hotel Marketing Awards. The winners will be announced at the W Hotel, Leicester Square, London on Tuesday 20th March. The awards are sponsored by Cvent, Avvio, the National Hotel Marketing Conference, Hoteltime and Revinate. 

» If you want to solve a problem, DON'T think about it! | March 12th 2018

'If you want to solve a problem, DON'T think about it' is the title of the latest blog article from Pamela Carvell.

» Engagement is King! Latest blog article from Pamela Carvell | March 1st 2018

Some Marketers still think Content is King. Some Marketers think that Twitter and Facebook have peaked in popularity. I believe that Engagment is King, regardless of which Social Media channel you use - especially if you are an indpendent hotel or small business.

Read more in this latest blog article.